our mission
In 2018, the Three Amigos formally brought Waycorp together after recognising the depth of collective experience they had built across domestic and international markets. Having worked within both start-up environments and publicly listed companies, we saw an opportunity to support emerging businesses with practical, real-world advice.
We understand that building a business can be challenging and unpredictable. Our vision is to share the knowledge we’ve gained — helping the next generation of business owners navigate growth, manage risk and avoid common pitfalls.
We see experience as one of the most valuable assets a business can access. Our goal is to pass that experience on in a way that is accessible, honest and genuinely helpful.

Our Values
Persistence is essential to achieving meaningful goals. We remain committed and consistent in supporting your business growth and long-term profitability.
Time is finite, and we respect yours as much as our own. Our role is to help you use it wisely and focus on what matters most.
Investment takes many forms — time, effort, capital and trust. We invest in our clients’ futures with the same care and consideration we apply to our own ventures.
We value hard work and believe sustained effort drives results. We work alongside you with the same level of commitment we expect from ourselves.
Honesty may not always be the easiest path, but it is the right one. We prioritise clear, direct and transparent advice — even when the message is challenging.
Strong ethics define strong businesses. We hold ourselves to high professional standards and will never compromise our integrity.
Respect is earned through consistent action and accountability. We strive to build trust-based relationships grounded in professionalism and mutual respect.
We never take money for granted. We understand the value of capital and reflect that awareness in our advice, our decision-making and our fee structure.
Always value your family. When we work with you, you become part of the Waycorp family.