Odoo ERP & Workflow Automation Specialists

Odoo is a powerful enterprise resource planning (ERP) platform designed to bring your core business operations into one connected system. Rather than running separate tools for accounting, inventory, sales, purchasing and customer management, Odoo allows these functions to work together seamlessly.

For businesses operating online, this includes integrating your eCommerce platform directly into your internal systems, so orders, customer information and inventory data flow automatically between your website and your operational environment.

At Waycorp, we specialise in implementing and customising Odoo to reflect how your business actually operates. Whether you run an eCommerce store, a service-based company or a growing multi-location business, we configure Odoo to improve visibility, reduce duplication and create more efficient internal workflows.

One of Odoo’s greatest strengths is real-time automation. When configured correctly, information flows automatically between modules — from sales to purchasing, from inventory to invoicing, and from customer orders to reporting dashboards.

We design structured workflows that reduce manual intervention and improve accuracy. This can include automated procurement triggers, approval controls for pricing or custom items, synchronised inventory management and real-time financial reporting. The result is clearer operational oversight and stronger decision-making.

For businesses operating online, Odoo can integrate directly with leading eCommerce platforms. Orders, customer data, product details and shipment information can be synchronised automatically, ensuring your systems remain consistent and up to date.

Rather than manually reconciling data between platforms, integration enables a unified process — from customer order to fulfilment and financial reporting. This improves efficiency, enhances customer experience and supports scalable growth.

The platforms that we support include the following top 8 eCommerce platforms that are widely used in Australia:

• Odoo
• Shopify
• BigCommerce
• WooCommerce
• Magento
• Squarespace
• Wix
• Maropost

Odoo’s accounting module allows finance, invoicing, purchasing and inventory to operate within the same environment. Where required, Odoo can also integrate with other accounting platforms such as Xero, MYOB, QuickBooks and Sage.

By centralising financial data and linking it directly to operational activity, businesses gain clearer reporting, improved cash flow visibility and reduced administrative burden.

Odoo also integrates customer relationship management (CRM) functionality, enabling you to track leads, manage opportunities and monitor the full customer lifecycle within the same system.

Where businesses already use platforms such as HubSpot, Zoho CRM, Dynamics 365, Zendesk or Mailchimp, we can design structured integrations to ensure marketing, sales and operational systems remain aligned. This creates a connected ecosystem that supports stronger client relationships and more efficient internal processes.